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Project Purple

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Project Purple

Custom Design/ CRO / SEO for Non-Profit

INDUSTRY:

FUNDRAISING AND AWARENESS NON-PROFIT

SERVICES:

  • Search Engine Optimization
  • SEO Copywriting
  • Branding and Identity Development
  • WordPress Design and Development
  • Conversion Rate Optimization
  • Website Hosting and Maintenance
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The Case Study

How a Website Redesign and SEO Helped Reach New Audiences and Exceed Fundraising Goals

When Project Purple first approached us they were in the midst of ramping up their marketing efforts. At the time, their website was dated and somewhat disjointed due to the wide variety of potential user profiles their organization needed to consider. However, they were excelling in social media, email, and other digital marketing channels that lived off-site.

THE CHALLENGE

When Project Purple first approached us they were in the midst of ramping up their marketing efforts. At the time, their website was dated and somewhat disjointed due to the wide variety of potential user profiles their organization needed to consider. However, they were excelling in social media, email, and other digital marketing channels that lived off-site. They had lofty fundraising goals and needed a great website to help achieve them.

The process

To address these challenges, we worked closely with Project Purple to understand their diverse user base and specific needs. Our goal was to create a cohesive and efficient user experience that would cater to all their visitors, including patients seeking assistance, donors looking to contribute, runners interested in fundraising events, and social media followers wanting to engage with their storytelling content.

OUR SOLUTION

OUR SOLUTION

Website Redesign and UI/UX

Rebuilding Project Purple’s website allowed us to cater to their diverse user base effectively. We focused on enhancing user navigation to ensure that all visitor types could easily find what they needed. This involved creating distinct pathways for patients, donors, runners, and social media followers. The new design also streamlined the donation process, making it quicker and more seamless, which was crucial for increasing contributions. Additionally, we provided a stunning visual design that accurately reflected Project Purple’s ethos and credibility.

SEO

Improving SEO was a key component of our solution. We optimized the website to reach new audiences by implementing targeted keywords, improving site speed, and ensuring mobile-friendliness. By enhancing the site’s visibility on search engines, we attracted more organic traffic and engaged users who were previously unaware of Project Purple’s mission. This effort not only increased the number of visitors but also contributed to higher engagement and conversion rates.

CRO

Conversion Rate Optimization (CRO) was another critical focus. We analyzed user behavior and identified areas where visitors were dropping off or facing obstacles. By addressing these pain points, we were able to create a smoother user journey from landing on the site to completing a donation or signing up for an event. The improved user experience led to higher conversion rates, turning more visitors into active supporters of Project Purple.

The design is stunning and we are able to use the site to reach new audiences through much better SEO optimization. Plus, the site provided an improved ethos and visual credibility that more accurately reflects who we are and what we strive for here at Project Purple.

We blew our fundraising goals out of the water with our biggest year yet – raising over $2.5 million for pancreatic cancer research and patient financial aid. I believe the website played a part in that, both in direct ways and in indirect ways like providing a better home for the storytelling content we strive to create.

– Sam DaCosta, Marketing Manager, Project Purple

THE RESULT

The redesigned website played a significant role in Project Purple’s success in the following year. By offering a better home for their digital community, they saw dramatically improved user engagement, enhanced storytelling capabilities, and increased traffic. As a result, Project Purple had a record-breaking fundraising year, raising over $2.5 million for pancreatic cancer research and patient financial aid. The new website not only contributed directly to these fundraising efforts but also supported Project Purple’s broader goals, helping them continue to make significant strides in their mission.

Impactful Data To Build Credibility

Positive Outcome on Traffic and Revenue

Donations with Cart Abandonment Tools

Storytelling to Create Connection

Detailed Event Search

Talk to Us About Your Website

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